01
ETA and check calls
Geofenced pickup and delivery detection. Live ETA from the truck's current position. Automated customer updates. Alerts when a truck is late or stopped — so your reps find out from a screen, not a phone call.
Your team calls drivers all day to find out where the trucks are.
We build the system that stops it: live status, exception alerts, and carrier vetting that leaves a record — plugged into the TMS you already run.
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Picked up
06:12
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In transit
on time
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ETA slipped
14:41
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Delivered
pending
Nobody called the driver. The geofence and the routing data did it. Your team got one alert: 41 minutes late, customer notified.
Three things we build
02
Carrier vetting
MC and DOT lookup, FMCSA safety data, insurance status, and fraud flags — scored before booking. Approve, review, or block, with the reasons written down so the next rep doesn't have to re-check the same carrier.
03
System sync
TMS, tracking, and invoicing reading from one record, so the same load stops getting keyed in three times by three different people.
Whether this is worth it is a math problem
A rep makes 3–5 check calls per load, 5 minutes each including logging and relaying. That's about 20 minutes of phone time per load. An ops person costs roughly $30 an hour fully loaded — so around $10 of phone time on every load.
| Check calls per load | 3–5 calls |
|---|---|
| Minutes per call (log + relay) | 5 min |
| Phone time per load | ~20 min |
| Fully loaded ops cost | $30/hr |
| Phone cost per load | ~$10 |
800 loads/month~$96k/yr
Below 500 loads a month, it doesn't pay for itself — and we'll say so.
Where we actually are
Ashvale is new. We won't pretend otherwise.
What we have is 100+ conversations with people running brokerage desks — what breaks, what eats the hours, what's been pitched and never delivered.
Our engineering team carries roughly half a million hours across logistics and integration work. That's their record, not ours, and we won't present their past client work as our own.
Here's how we work: everything gets written down before anything gets built. Half up front, half when it's running as specified. If it doesn't do what's written, we keep working and the second half isn't owed.
Fifteen minutes.
No deck. We ask where the hours go, run the math with your real load count, and tell you which of the three to fix first. If the answer is none of them, that's a fine answer.